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Group Management

Espen Asheim
Chief Executive Officer

Espen Asheim was appointed Group CEO effective September 2018.

Espen has an undergraduate degree in Finance and Marketing from University of Oregon and a Master in Business Administration (MBA) from Mays Business at Texas A&M University.

He has previously held similar positions Egmont Publishing AS, VIA Travel Group ASA, Elektroskandia AS and Canal Digital AS.

Thomas Røkke
Chief Financial Officer

Thomas Røkke was appointed Group CFO effective December 2018.

Thomas holds a Bachelor and master’s degree (lic.oec.) as well as a PhD (dr.oec.) in Finance & Accounting from the University of St. Gallen in Switzerland.

He has previously held similar positions in FristadsKansas (SE) and Løgismose Meyers (DK), and has broad international experience from both operational management positions and strategy consulting.

Peter Lind
SVP Road Safety Europe

Peter Lind was appointed Senior Vice President, Road Safety Europe in March 2011.

Lind has been employed by the Group since 2011. Peter holds a Master of Science in Economics (Diplom Kaufmann) from the University of Trier. Lind started in road safety business in 1997 and joined Saferoad in 2011 after the German road restraint system company named Lind Verkehrstechnik, which he founded in 2006, merged with competitor to Bongard & Lind and later was acquired by the Saferoad Group. 

Svein Vestermo
SVP Saferoad Signs/WZP Nordics

Svein Vestermo was appointed SVP Saferoad Signs/WZP Nordics effective April 2019.

Prior to the SVP role, Vestermo has held several managing positions in Saferoad since 2006. He holds a master’s degree in business administration and Management from Nord University (Siviløkonomiutdanningen, Bodø) as well as a bachelor’s degree in business administration and Management from Norwegian University of Science and Technology.  


Terje Myhre
SVP Saferoad RRS Nordics

Terje Myhre was appointed SVP Saferoad RRS Nordics effective April 2019. Since joining Saferoad in 2006, Terje has held various SVP roles in the Nordic region.

Terje has a Master of Business and Marketing from BI Norwegian Business School. He has previously been Managing Director of Kitron Oslo AS from 2003 to 2006, and Managing Director of Ecotron AS from 1996 to 2003.

Kjetil Nesset 
SVP Saferoad Light Poles 

Kjetil Nesset was appointed SVP Saferoad Light Poles effective April 2019. Since joining Saferoad in 2012, Kjetil has been managing director of Vik Ørsta.

Kjetil holds a bachelor degree in Construction and an degree in Finance & Management. He has previously held several managing positions and came to Saferoad from the position as COO in Spenncon Group.

Peter Nilsson
SVP Saferoad Road Marking Nordics

Peter Nilsson was appointed SVP Saferoad Road Marking Nordics effective April 2019. Peter has 20 years’ experience from the road marking business and has previously held managing positions within business development in Saferoad. Since 2011 he has been managing director of EKC Sverige.

Peter holds an business administration degree from Stockholm School of Economics.

Oscar Sandell
Group Chief HR Officer

Oscar Sandell was appointed Group Chief HR Officer in January 2019.

Oscar holds a bachelor’s degree from Stockholm University and an MBA from Bond University, Australia.

Oscar has consulting background from Accenture and before joining Saferoad Group, he held several senior HR positions in multinational companies and has led HR functions in Europe, Asia, and Americas for +15 years.

Espen Samuelsen
SVP Operations

Espen Samuelsen was appointed SVP Operations in February 2019.

Espen holds a MSc. from Norwegian University of Science and Technology and an MBA from Ecole Supérieur de Commerce de Paris – Ecole d’Administration de Paris, and BI Norwegian School of Management, Oslo. Espen has broad international experience from operational roles in Aker Solutions, ExxonMobil and Nycomed, as well as management consulting experience from AT Kearney.

Steinar S. Holtskog
SVP Strategy and M&A

Steinar S. Holtskog was appointed
SVP Strategy and M&A effective June 2019.

Steinar holds a master’s degree from BI Norwegian Business School of Oslo (2006). He has extensive background from management consulting across several companies (BCG, Creo, Xlent and Differ), as well as a period in the M&A and strategy department of the AF Group (NO).